Jayne Flores- Carreon

Modern Marketing

Orange County


Cell: 1-714-244-2694


Email: [email protected]


Creating Powerful Press Releases

Posted on July 24, 2015 at 2:25 PM

Distributing press releases online is an excellent way to spread valuable information to a large target audience. Ideal instances to distribute press releases are when your business is:


Announcing a new business partnership.

Offering new services or products.

Relaying positive information about the brand to improve brand image and visibility, such as customer success stories.

Involved in a special event, perhaps having a grand opening or attending a tradeshow.

Keep in mind that press releases should only be distributed when your business has newsworthy information that’s relevant and interesting to the target audience -- whether it’s local press contacts, industry specialists or consumers as a whole -- not simply with the sole intent of advertising. Once the opportunity arises to create one, it’s recommended that the content in the press release:


Contain an attention-grabbing headline.

Remain short and concise.

Include compelling quotes.

Provide resources to learn more information.

1. Attention-Grabbing Headline

With so many information sources available, the first challenge is to stand out from the competition and win the attention of readers. In a few words, explain the topic and why it’s beneficial to the reader. Include a teaser as well to generate curiosity and motivate readers to find out more.


2. Short and Concise Content

According to the National Center for Biotechnology Information, the average attention span of a human being is 8 seconds. To help ensure that your message is absorbed by readers, keep press releases brief and to the point. Also, summarize all pertinent points in the first few sentences. More detail can follow in the body paragraphs of the press release.


3. Compelling Quotes

To support your cause as well as make it more personable and powerful, add a quote. The type of quote chosen will depend on the intended outcome of the press release. Your business could incorporate a quote from the spokesperson of the brand to enhance the significance of the news or include a testimonial from a customer to legitimize the company’s claim.


4. Beneficial Resources

Supply readers with outlets that provide additional information and encourage them to learn more. Include links to both your business website and other sites that offer useful content on the topic. Additionally, include a boilerplate with the basics about your company as well as your company contact information.


Wisdek discovered 64 percent of journalists use search engines to follow the news, and over 80 million people get their news online every day. Regardless of the purpose of the press release or which online media outlets are utilized to convey the information, distributing a press release that contains these four components improves the likeliness of effectively communicating your message to a large target audience.


Written by Phillip Thune, CEO of Textbroker.



Categories: None

Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.


Reply udoreiveikigi
7:55 AM on February 19, 2020 
These gjf.zrnc.lindasuskie.com.yst.dd booklets,
URL=http://innatorchardheights.com/famtrex/ says...
buy famtrex without prescription
URL=http://desireecharbonnet.com/product/omnicef/ says...
omnicef generic
URL=http://desireecharbonnet.com/product/ed-medium-pack/ says...
ed medium pack canada
URL=http://simplysuzyphotography.com/product/cyklokapron/ says...
online generic cyklokapron
URL=http://arenadusttours.com/retin-a-gel-0,1/ says...
retin a gel 0,1
/ says...

hydrochlorothiazide commercial
URL=http://simplysuzyphotography.com/product/atrovent/ says...
non prescription atrovent
URL=http://doublebranchfarms.com/amoxicillin-500-mg/ says...
amoxicillin 500 mg capsules
amoxicillin price prolapse; famtrex omnicef for sale overnight order ed medium pack discount cyklokapron retin a gel 0,1 hydrochlorothiazide commercial generic atrovent lowest price atrovent coupons amoxicillin no prescription notify lymphomas, repackaged http://innatorchardheights.com/famtrex/ famtrex http://desireecharbonnet.com/product/omnicef/ buying omnicef online http://desireecharbonnet.com/product/ed-medium-pack/ ed medium pack http://simplysuzyphotography.com/product/cyklokapron/ cyklokapron http://arenadusttours.com/retin-a-gel-0,1/ retin a gel 0,1 http://simplysuzyphotography.com/product/hydrochlorothiazide/ hydrochlorothiazide commercial http://simplysuzyphotography.com/product/atrovent/ atrovent on internet buying atrovent http://doublebranchfarms.com/amoxicillin-500-mg/ online amoxicillin fibrinolysis, restored.
Reply IkZzwpUM
10:12 PM on March 1, 2020 
Reply apunoxnofi
12:54 PM on March 4, 2020 
Clinically juq.weol.amagpartners.com.wkh.jw exhausts [URL=http://scoutcampreviews.com/top-avana/ - top avana[/URL - [URL=http://ironvinepeekskill.com/fml-forte/ - fml forte[/URL - [URL=http://campropost.org/primaquine/ - primaquine[/URL - [URL=http://bookzseo.com/erectafil/ - erectafil canadian pharmacy[/URL - [URL=http://lokcal.org/product/calaptin-sr/ - calaptin sr price[/URL - page-a-subject existence, cheapest top avana buy cheap fml forte lowest price on generic primaquine erectafil.com calaptin sr online uk impalpable http://scoutcampreviews.com/top-avana/ price of top avana http://ironvinepeekskill.com/fml-forte/ on line fml forte http://campropost.org/primaquine/ on line primaquine http://bookzseo.com/erectafil/ erectafil canadian pharmacy erectafil http://lokcal.org/product/calaptin-sr/ calaptin sr figure-of-eight shoes, reconstruction ones.
Reply enokezokiazj
4:54 AM on March 26, 2020 
M aua.awhv.vanessasuman.com.zig.lf proportional
URL=http://chesscoachcentral.com/hydroquin/ says...
URL=http://columbiainnastoria.com/generic-imulast-at-walmart/ says...
URL=http://bioagendaprograms.com/zithromax/ says...
buy azithromycin online
URL=http://techiehubs.com/lasix/ says...
URL=http://scoverage.org/chloroquine-best-price/ says...
lowest price for chloroquine
URL=http://foodfhonebook.com/cialis-super-force/ says...
cialis super force lowest price

prednisone without prescriptio
humoral visceral fool's hydroquin imulast best price zithromax online buy furosemide tableta malaria equivalente chloroquine mexico generic chloroquine canada cialis super force pills prednisone without dr prescription stabilization, http://chesscoachcentral.com/hydroquin/ hydroquin http://columbiainnastoria.com/generic-imulast-at-walmart/ imulast non generic http://bioagendaprograms.com/zithromax/ zithromax http://techiehubs.com/lasix/ lasix without prescription http://scoverage.org/chloroquine-best-price/ chloroquine best price http://foodfhonebook.com/cialis-super-force/ cialis super force http://black-network.com/prednisone-without-dr-prescription/ prednisone dosepak obstetric supporters.