Jayne Flores- Carreon
|Posted on July 17, 2015 at 4:40 PM|
Your schedule is busy. Event content is accessible via livestream, allowing on demand play and pause. You find large events difficult to navigate. You already have a huge network. There are a number of reasons we each may find for taking a pass on conferences and seminars. But, for entrepreneurs, let me explain why there is simply no excuse or better alternative than attending a conference in person:
Live conferences can provide us with a dynamic physical energy that awakens our minds, bodies, and souls. It’s the difference between going to a group fitness class versus working out to a video at home alone. Development-driven events extract positive, motivational, inspiring energy from other people, and feeding off of that can be transformational.
Live conferences connect you to your tribe! Sure, conferences are an opportunity to make “new contacts,” but they are also a chance to join a new community and connect with others who share similar values, ambitions, and challenges, and can therefore provide a vital support system. Why suffer the obstacles, setbacks, or celebrate the victories of entrepreneurship alone?
Live conferences are a different way to learn and expand our consciousness, perspectives, and knowledge base on subjects that inform our career and life decisions. They are curated by organizers who work hard to provide us with a specific experience and expertise. See it as potential inspiration and education on steroids without having to read a load of books and articles.
1. Meet the Right People.
Identify goals regarding who you want to meet and what you want to walk away with. Setting goals in advance will help your experience be more effective. Also, take advantage of the conference app for a preview of your fellow attendees. Often, event apps enable you to start networking with attendees even before the event.
2. Take Notes.
It may seem tedious to journal your day, but have your Evernote or favorite note-taking app ready to go. I have a category called “Conferences & Events” in my Evernote where I take notes about the people I meet and amazing nuggets/advice that I hear from panels and speeches. When I need inspiration, it’s invaluable and always accessible.
3. Plug into Social Media.
It’s easy to forget about promoting your brand when you’re overwhelmed by an event, but it’s important to leverage every event experience to collect and share content with your audience. So, be mindful of social media. I always aim to do two things: snap a few photos — selfies with amazing women or beautiful visuals — and post using the event hashtag. Take advantage of the opportunity to participate in a much larger conversation.